Writing for Humans and Robots: The New Rules of Content Style

By Maddy Osman

Your audience’s time and interest are in low supply. Connect with your reader faster while reducing energy wasted on edits.

Writing for a global internet audience presents many challenges. The most pressing is writing for both humans and search engine spider robots. Communicating with both involves a thoughtful strategy that doesn’t compromise either user’s needs.

It’s difficult to create content with consistent style and formatting without concrete rules to follow. Whether you’re a seasoned writer, new to the craft, or trying to get your team to follow a uniform approach—this book can serve as the foundation for building a coherent, on-brand reader experience. By setting actionable standards, you’ll improve the strength of your message and professional reputation to help achieve your business goals.

Starting at $9.99

About the Author: Maddy Osman

Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. She believes in finding win-win situations for brands, readers, and robots—translated into actionable guidance throughout this book.

In Writing for Humans and Robots, Maddy gives a nod to editors and style mentors she’s worked with at brands like Automattic, HubSpot, Adobe, Wix, and Trello. After benefitting from their thoughtful feedback, she has assembled this comprehensive guide to writing for the web in an attempt to pay it forward and create better quality content that’s inclusive and accessible to readers.

Maddy has been recognized as one of Semrush’s and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. When taking breaks from the digital world, Maddy enjoys cooking, reading, and exploring the world, but she is most content at home in Denver, Colorado, with her husband, Dan, and their pooch, Lola.

Book Trailer

Download the Book Bonuses!

Visit the bonuses page to sign up for an email with links to all book bonuses.

A digital PDF copy of all Appendix resources.

The Blogsmith Style Guide (short form version).

The Blogsmith’s social media style guide template.

The Blogsmith’s outline template.

The Blogsmith’s content brief template.

Free access to my most popular Skillshare class, How to Write a Kick-Ass Blog Post.

Why Content Creators Love Writing for Humans and Robots

Over 200 pages of actionable advice and examples to create high-quality content.
22 chapters to reference for common content creation situations.
E-book and print formats are available.

Available on July 18, 2022:

Paperback & Kindle

Buy now:

Praise for Writing for Humans and Robots

"This is the resource content and SEO writers desperately need. Consider it the go-to resource for how to write in a way that produces impressive SEO results without sacrificing quality!"

- Kaleigh Moore Contributor at Forbes, Vogue Business, and Adweek and Co-Host of the Freelance Writing Coach Podcast

“The style guide on your shelf wasn't meant for the modern era. But here you've found a modern style guide, built for digital. Flip through and you'll find how different things are now. You'll see how badly this book is needed. Send a copy to a marketer on your team and they'll thank you for it.”

- Andy Crestodina Chief Marketing Officer and Co-Founder of Orbit Media Studios